A recent “FB whinge” by a well-known Sydney architect prompted this ‘Marketing how to’ post, focussed on lead generation.
It explains how to streamline your marketing and lead generation processes - so they are less reliant on the director/principal to execute - and also to ensure that potential clients you choose to meet with are your ideal clients, in terms of budget, brief and shared values.

Do you have a clear sense of your business development goals and how to achieve them? This blog post outlines various goals and metrics you can use to assess your priorities, and potentially shift your focus towards activities that will improve your project pipeline and the overall health of your business this year.

The second instalment of my article about jewellery shopping provides useful pointers for architecture marketing, especially around how you price your service offerings, and how to communicate your pricing and payment options to future clients.

Two recent shopping experiences - forays that started online but led to physical store visits - provided useful pointers for architecture marketing, especially around how you price your service offerings, and how to communicate your pricing and payment options to future clients.

The Institute of Architects recently released the findings of its Client Insights research, and the entire report speaks to the importance of great communications. I’ve reviewed the results and hand-picked the findings that are most applicable to your business, in relation to client communication and marketing.

How is your practice culture? Do you sometimes find yourself working for free, or over-servicing your clients? Architecture’s late nights, unpaid overtime, and over-service mentality is a potent mix when combined with the race to the bottom on fees. These cultural issues all speak to the need to better communicate the value of architecture.

How do you define architecture marketing? Do you view it as a way to create a pipeline of new clients and projects that you'll enjoy working on and that ensure your business is profitable and successful? Sounds Like Design provides one-on-one consulting and CPD courses for architects to help you achieve those goals.

How do you identify and then make contact with potential new clients for your architecture practice? Borrow my journalistic skills and some tips from architect Monique Woodward of WOWOWA to proactively seek out new clients. The 3 tips in this blog post and video are especially useful in a pandemic, but can be used at any time to expand your field of potential clients.

What is 'archi-speak' and how can you avoid it in your communications, especially outward-facing messaging that is designed for audiences beyond the profession? This blog post describes 'The Curse of Knowledge' and how to remove it from your architecture communications.

If the cashflow in your architecture practice slows down, so you can't afford to photograph your latest projects, what marketing tasks might you do instead? In this blog post and video I offer three answers to this question, and some other suggestions about how to finetune your marketing in a pandemic.

Find out how to access help for your Architecture practice during the Corona-virus pandemic in Australia, including the latest federal government stimulus, marketing and comms advice from Sounds Like Design, and boosting your online capacity, via ASBAS.

What does Australia’s low carbon future look like, and how can architects become agents of change to deliver it? This article - first published in The Architect - sets out five steps to communicate internally and to clients and the public about these complex issues.

Facebook’s drastic action - turning off the news - underscores one of the truisms of modern marketing: that you should use a mix of delivery channels to communicate with your audience, and you should ensure that you OWN your connections to your future customers and clients. This post outlines the six best channels for architecture marketing.

Does your architecture practice gain most new clients and projects via Referrals or your Website? Shifts towards eCommerce in retail and other sectors are prompting changes in consumer expectations that will affect architecture, so how do you find out if they are impacting your business, and then respond accordingly? This article provides pointers to your own data that can help to inform your future marketing strategy.

I’m making a list of all the ways that architects add value to various types of projects. Once it’s completed, architects can use the list to inspire their own blogs and marketing messaging, and to create client-centric stories about the kinds of value that they deliver, both for their clients and the broader community.